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President Level Sponsor - Hudson River Group

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Hudson River Group helps retailers profitably grow sales quarter after quarter via more efficient marketing investment. Working with senior management, HRG leverages its marketing mix analyses to drive strategic and tactical changes that in turn create meaningful business improvement.

Since 1989 when HRG pioneered the commercial application of marketing mix models, the firm has been creating positive change among some of the most sophisticated marketers in the United States. In that time, Hudson River Group has worked with nearly 70 retail concepts, representing billions of dollars of annual marketing investment.
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The University of Arizona The Terry J Lundgren Center for Retailing The John and Doris Norton School of Family and Consumer Sciences