Barry Calpino, Vice President of Breakthrough Innovation, Kraft Foods

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Barry is Vice President of Breakthrough Innovation at Kraft Foods, leading the Innovation Center of Excellence for Kraft. Amongst his Center of Excellence roles, Barry oversees the Corporate Breakthrough Innovation group and is on the Kraft North America Leadership team, leading Innovation across the KNA teams. Barry has been at Kraft since 2009. He has over 18 years of CPG Brand Marketing experience, with 13 of those years spent mostly or entirely focused on leading Innovation. Leading CPG companies he has worked for in Innovation include SC Johnson, Kellogg's and Wrigley, where he led Gum and Candy innovation for North America prior to coming to Kraft. Barry has an undergraduate degree in Marketing from Marquette and his MBA from Kellogg-Northwestern. Prior to entering the CPG world, Barry spent six years at Illinois Bell and Ameritech in a series of Advertising and Research roles. Barry is originally from Chicago and resides there today, where he is married with three kids.